Improve Page Speed
Page speed is important. After just 3 seconds, 40% of users will navigate elsewhere. After 7 seconds almost everyone will click away.
Beyond that, page speed can also affect your Google Ranking. The best thing is it very very easy to improve just by adding a few plugins to your WordPress site. Here I’ll show you how.
Test your website
This part is easy, just go to https://developers.google.com/speed/pagespeed/insights/ and put in your website address.
Take a quick note of your score.
Obtaining 100 is almost impossible to achieve and some of the recommendations, you just can’t do. It will advise you to compress or change files and images that are not on your site. For example, if you use an Instagram plugin on your site, all of the images are on Instagram so there is no way to change them.
The good news is that you are aiming for somewhere around 60-70 for mobile and 70-80 for desktop and that is quite easy to achieve.
Install a Caching Plugin
If you don’t have one already, install a caching plugin. This creates HTML files on your server and delivers them to your users instead of running the WordPress functions over and over again.
Popular plugins to use are WP Super Cache or W3 Total Cache. If you are not very technically minded then I would recommend that you use WP Super Cache as this works as soon as you plug it in and switch in on.
When you take a picture, there is loads of information stored with it like who took the picture, where, when…. and this just isn’t needed when you upload it to your site. Installing a compression plugin strips all of this away and solves the issue completely.
Easy fix: Install Compress JPEG & PNG images plugin from TinyPNG. This will allow you to compress images for free (unless you have a very image heavy site).
After installing, go to it’s settings page and sign up for an API key. Paste this in to active the plugin. Now in your Media Library, you will have a “Bulk Optimization” option. Run that to compress all of your existing images.
Now go back to https://developers.google.com/speed/pagespeed/insights/ and recheck your score.